Brochure Printing Software Choices

If you are a small business owner, brochures and other print marketing materials probably arent top priority in your operating budget. Fortunately, there are plenty of online printing companies that are at your service that can help you design brochures and can get high quality brochures to you within a few days. But for those DIYers (do-it-yourselfers), here is a short list of brochure printing software to consider. The upside is that you are in control of the entire design with your own brochure software; but, of course, that could also be a downside if you dont know what constitutes good brochure design. And, once you get your brochure designed, youre still going to need someone to print them. So, without further ado, here are some of the best brochure printing software programs: PUBLISH-iT 3.5 You can create brochures as well as flyers, newsletters, reports and many other types of publications. You are totally in charge of the layout and formatting of your brochure. It comes with a tutorial, online help and templates for you to build on. Cost: $24 Belltech Small Business Publisher 5.1 You can create professional-looking brochures, letterhead, CD labels, address labels and more with this software. You can choose from many design templates and it supports many standard paper stocks. This also has an automatic spell-checker to help you proofread (an extremely vital step in the brochure printing process!). It also allows you to save your brochure and go back to it later to tweak it or to modify it. Cost: $49 Clickbook 8.0 You can create greeting cards, posters, banners, and other print materials in addition to brochures with Clickbook 8.0. This is a good program for the beginner because you can print out a step-by-step instruction sheet on how to do double-sided printing. Clickbook 8.0 offers 80 custom booklet styles and can rotate and reduce your document automatically when you print. It works with most Microsoft applications. Cost: $49.95 SmartDraw With SmartDraw, you can create certificates, marketing charts and forms as well as brochures. With SmartDraw you dont have the option for starting with a blank slate you must choose a template from the beginning and add to it. You add text and photos and SmartDraw basically designs the brochure for you by aligning all the elements. Not for those who like to have a lot of control over their design. Cost: $197 Adobe InDesign CS3 InDesign is used by most graphic designers and professional publishing houses. This is definitely an investment that will pay for itself down the road if you create a lot of your own marketing materials. With InDesign, you can choose from bi-fold and tri-fold brochure design templates. It is easy to work with and can open many different types of file extensions. You can create a more complex brochure and you can use intricate font styling, such as drop caps, and you have more font choices than with other software. Cost: $699


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